10 Tips for Creating a Good Ad and Landing Page to Get Emails

I’ll be honest: I side-eyed the 13-minute runtime. But after one listen, I realized *10 Tips for Creating a Good Ad* is the audiobook equivalent of a defibrillator for dead campaigns. Scott’s advice is so specific—like “use ‘you’-centered language in the first three words of your headline” or “ditch stock photos with fake smiles”—that I paused mid-listen to tweak a client’s landing page. That’s rare. Taylor Jeremy’s narration is polarizing. His staccato rhythm and flat affect make it feel like he’s reading a teleprompter for a breaking news segment about *your* failing click-through rates. It’s jarring at first, but weirdly effective—the urgency mirrors the book’s ‘fix this yesterday’ ethos. My gripe? The lack of real-world examples. Scott name-drops tactics (“contrast colors boost conversions!”) but never shows *how* a brand like, say, Dollar Shave Club nailed it. And the final tip—“test everything”—feels like a cop-out in a guide this short. Still, for $5 and the length of a commute, it’s a steal if you’re stuck in ad purgatory. Just don’t expect hand-holding or inspiration. This is a scalpel, not a seminar." "tags": [ "ultra-short business audiobooks