Conducting a Monthly Social Media Campaign on Four Major Platforms

I’ll admit I was skeptical when I saw the runtime—how much *real* strategy can you pack into 71 minutes? But Scott’s approach is so distilled and platform-specific that it feels like a masterclass in efficiency. She doesn’t just tell you to ‘post consistently’; she breaks down *exactly* what to post on LinkedIn vs. Instagram (hint: your CEO’s thought leadership doesn’t belong in Reels), how often, and why. The chapter on repurposing content across platforms is worth the price alone—it’s the kind of tactical gold usually buried in $500 online courses. Tim Welch’s narration is a standout. He avoids the over-caffeinated ‘hype man’ vibe that plagues so many business audiobooks, opting instead for a measured, authoritative tone that suits the material. That said, his delivery *is* very fast—almost too much so for dense sections like the analytics breakdown. I found myself rewinding a few times to catch specific metrics, which might frustrate listeners who prefer a more conversational pace. The production is clean, though I wished for slightly more emphasis on key takeaways (a chime or pause would’ve helped signal transitions between platforms). My only real critique? The book assumes you already have a basic grasp of social media terminology. If you don’t know what a ‘CTR’ or ‘impression share’ is, you’ll need to pause and Google. But for intermediate marketers or small-biz owners who’ve plateaued with their current strategy, this is a game-changer. It’s the rare audiobook that leaves you with a *plan*—not just notes."， "tags": [ "social media strategy for solopreneurs