E-Commerce SEO Secrets

I approached this audiobook expecting another recycled rehash of basic SEO principles, but Rich’s *E-Commerce SEO Secrets* crushed that expectation in the first 15 minutes. Norgaard’s narration isn’t just competent—it’s *effective*. He delivers Rich’s insights with the kind of clarity that makes you pause the audio and scribble a note mid-chapter. The standout section was Rich’s breakdown of how to audit category pages without needing a developer. He walks you through a literal spreadsheet example, highlighting which columns to prioritize and why. It’s the kind of granular detail that separates this from the “use keywords naturally” crowd. My only quibble? The book leans heavily toward Shopify and WooCommerce, so if your stack is pure Magento or BigCommerce, you’ll need to mentally translate some tactics. Also, Rich occasionally skips over the *why* behind certain strategies, assuming you already know the fundamentals—helpful if you’re past the beginner stage, but frustrating if you’re still grappling with the basics. That said, the production is flawless, with zero audio artifacts, and the runtime is tight enough to avoid fluff. By the end, I felt like I’d just attended a masterclass from a guy who’s seen every SEO mistake in the book and knows how to fix them—without wasting your time.