Alchemy

Marketing Magic: From Ogilvy’s Mastermind

Written byRory Sutherland

Narrated byRory Sutherland

Length9h38m

Release dateMay 7, 2019

GenreBusiness & Careers, Marketing & Sales, Consumer Behavior & Market Research

Languageenglish

★★★★☆ 4.7 (8,148 ratings)

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Quick Facts

Author	Rory Sutherland
Narrator	Rory Sutherland
Runtime	9h38m
Published	May 7, 2019
Rating	★★★★☆ 4.7 / 5 (8,148 ratings)
Categories	Business & Careers, Marketing & Sales, Consumer Behavior & Market Research, Marketing, Career Success, Decision-Making & Problem Solving, Health & Wellness, Psychology & Mental Health, Psychology, Social Psychology & Interactions
Format	Audiobook (Digital)
Platform	Audible

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About This Audiobook

Alchemy by Rory Sutherland offers a riveting dive into the world of marketing and consumer behavior, blending science with an artful touch. Sutherland, a legendary figure at Ogilvy & Mather, weaves complex theories about how products become irresistible into accessible storytelling. His narration is clear and engaging, making even dense concepts feel fresh and relevant. This audiobook stands out not just for its content but also for the author’s personal insights, providing listeners with both practical tools and a deeper understanding of the magic behind successful marketing campaigns.

Tags: marketing insightsconsumer behaviorbusiness strategiesRory SutherlandOgilvy

Why Listen to Alchemy?

Expert narration by Rory Sutherland brings every character and scene to life across 9h38m of immersive audio.
Bestseller-quality story from Rory Sutherland, rated 4.7 stars by 8,148 listeners.
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Editor's Review ★★★★☆

AudioBook Atlas

Rory Sutherland's voice, rich and authoritative, perfectly complements his material, making Alchemy an immersive experience. The narrative is peppered with real-world examples that are both enlightening and relatable. However, some sections feel slightly dry due to the heavy use of academic jargon, which might slow down the pacing for less technically inclined listeners. Despite this minor criticism, Sutherland’s passion for the subject matter shines through, making the audiobook a compelling listen for anyone interested in marketing or consumer behavior.

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Alchemy by Rory Sutherland is an immersive listening experience. Performed by Rory Sutherland with a runtime of 9h38m, you can start with a free trial that you can cancel at any time. The audiobook remains yours forever, even if you end the trial.