Carrots and Sticks

Rewire Your Habits with Gamified Psychology

Written byIan Ayres

Narrated byJohn H. Mayer

Length9h16m

Release dateSeptember 21, 2010

GenreBusiness & Careers, Marketing & Sales, Consumer Behavior & Market Research

Languageenglish

★★★☆★ 3.5 (3 ratings)

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Quick Facts

Author	Ian Ayres
Narrator	John H. Mayer
Runtime	9h16m
Published	September 21, 2010
Rating	★★★☆★ 3.5 / 5 (3 ratings)
Categories	Business & Careers, Marketing & Sales, Consumer Behavior & Market Research, Career Success, Motivation & Self-Improvement, Relationships, Parenting & Personal Development, Personal Development, Personal Success, Science & Engineering, Science
Format	Audiobook (Digital)
Platform	Audible

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About This Audiobook

Dive into the fascinating world of behavioral economics in ‘Carrots and Sticks’ by Ian Ayres, where rewards and penalties transform everyday choices. Narrated by John H. Mayer, this audiobook distills complex theories into digestible insights, making it a compelling listen for anyone curious about consumer behavior or seeking practical tools to influence others. With vivid storytelling and clear explanations, Ayres expertly guides listeners through real-world examples that illustrate the power of incentives in driving change. Whether you're a marketer, salesperson, or simply someone looking to understand human psychology better, this audiobook offers profound insights that are both enlightening and actionable.

Tags: behavioral economicsconsumer psychologymotivational strategiesinspirational audiobookbusiness insights

Why Listen to Carrots and Sticks?

Expert narration by John H. Mayer brings every character and scene to life across 9h16m of immersive audio.
Bestseller-quality story from Ian Ayres.
Free with your Audible trial — keep the audiobook forever even if you cancel.
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Editor's Review ★★★☆★

AudioBook Atlas

John H. Mayer’s narration brings ‘Carrots and Sticks’ to life with its engaging tone and clear delivery. Each chapter unfolds like a well-crafted story, making even the most intricate theories accessible. The pacing is steady but never dull; it keeps listeners hooked without overwhelming them. While the content is rich in detail, occasionally some sections feel overly theoretical, which might leave less experienced readers feeling slightly detached. Despite this, Ayres’ passion for his subject matter shines through, offering practical applications that make the material worthwhile. Overall, ‘Carrots and Sticks’ is a rewarding listen that combines entertainment with education, making it an ideal choice for those looking to deepen their understanding of consumer behavior.

Download: Carrots and Sticks

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Carrots and Sticks by Ian Ayres is an immersive listening experience. Performed by John H. Mayer with a runtime of 9h16m, you can start with a free trial that you can cancel at any time. The audiobook remains yours forever, even if you end the trial.