What Retirees Want

Unlock Retirement Secrets from an Expert’s Mind

Written byKen Dychtwald PhD

Narrated byL.J. Ganser

Length9h36m

Release dateSeptember 8, 2020

GenreBusiness & Careers, Marketing & Sales, Consumer Behavior & Market Research

Languageenglish

★★★★★ 4.1 (21 ratings)

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Quick Facts

Author	Ken Dychtwald PhD
Narrator	L.J. Ganser
Runtime	9h36m
Published	September 8, 2020
Rating	★★★★★ 4.1 / 5 (21 ratings)
Categories	Business & Careers, Marketing & Sales, Consumer Behavior & Market Research, Marketing, Health & Wellness, Aging & Longevity, Money & Finance, Personal Finance, Retirement Planning, Science & Engineering, Mathematics
Format	Audiobook (Digital)
Platform	Audible

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About This Audiobook

Dive into the nuanced world of retirement with What Retirees Want by Ken Dychtwald PhD, narrated by L.J. Ganser. This groundbreaking audiobook delves deep into the consumer behaviors and market research that shape the lives of retirees today. With its compelling narrative style and expert insights, Dychtwald unpacks the challenges and opportunities faced in this pivotal stage of life. The audiobook’s 9 hours and 36 minutes offer a comprehensive yet engaging journey through demographic shifts and their profound impact on marketing strategies.

Tags: retirement strategiesconsumer behavior analysismarketing trendsaging populationcareer transitions

Why Listen to What Retirees Want?

Expert narration by L.J. Ganser brings every character and scene to life across 9h36m of immersive audio.
Bestseller-quality story from Ken Dychtwald PhD, rated 4.1 stars by 21 listeners.
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Editor's Review ★★★★★

AudioBook Atlas

L.J. Ganser's narration brings Ken Dychtwald PhD's insights to life with precision and clarity. His measured pace ensures that even complex concepts remain accessible, making this audiobook not just informative but also enjoyable to listen to. The detailed analysis of generational trends and consumer behavior is both enlightening and slightly challenging at times, particularly when discussing the emerging markets of older consumers. While the depth of content can make it feel a bit dense in places, the overall impact leaves listeners with valuable insights into navigating retirement effectively. This audiobook stands out for its blend of academic rigor and practical application, making it essential reading for anyone involved in marketing or retirement planning.

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What Retirees Want by Ken Dychtwald PhD is an immersive listening experience. Performed by L.J. Ganser with a runtime of 9h36m, you can start with a free trial that you can cancel at any time. The audiobook remains yours forever, even if you end the trial.