Winning at New Products by Robert G. Cooper

Winning at New Products

Length17h25m
Release dateSeptember 21, 2017
Languageenglish
★★★★☆ 4.4 (24 ratings)

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Quick Facts

AuthorRobert G. Cooper
NarratorJames Edward Thomas
Runtime17h25m
PublishedSeptember 21, 2017
Rating★★★★☆ 4.4 / 5 (24 ratings)
CategoriesBusiness & Careers, Management & Leadership, Forecasting & Strategic Planning, Marketing & Sales, Marketing
FormatAudiobook (Digital)
PlatformAudible

About This Audiobook

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

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  • Expert narration by James Edward Thomas brings every character and scene to life across 17h25m of immersive audio.
  • Bestseller-quality story from Robert G. Cooper, rated 4.4 stars by 24 listeners.
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Winning at New Products by Robert G. Cooper is an immersive listening experience. Performed by James Edward Thomas with a runtime of 17h25m, you can start with a free trial that you can cancel at any time. The audiobook remains yours forever, even if you end the trial.