No B.S. Price Strategy

I’ll admit, I rolled my eyes when I saw yet another ‘pricing strategy’ book—until *No B.S. Price Strategy* slapped me with a reality check in Chapter 2: most businesses set prices based on fear, not data. Kennedy’s approach is refreshingly *un*-academic. He doesn’t just tell you to ‘charge what you’re worth’; he hands you scripts for handling price objections, templates for A/B testing price points, and even a ‘price escalation ladder’ to wean clients off discounts. The audiobook’s strength lies in its specificity—like the section on ‘psychological pricing triggers’ (e.g., why $197 feels more strategic than $200) or the counterintuitive advice to *remove* payment plans to attract higher-tier clients. Tom Gallagher’s narration grows on you. At first, his no-nonsense cadence feels almost *too* blunt, like a sales manager barking orders—but it’s the perfect match for Kennedy’s style. The pacing is brisk, though I wished for more pauses during the denser sections (like the ‘profit multiplier’ formulas). My biggest critique? The audiobook occasionally assumes you’re already familiar with Kennedy’s other works, referencing concepts like ‘magnetic marketing’ without much context. And while the examples skew toward service-based businesses, the principles are adaptable—if you’re willing to do the math. Bottom line: If you’ve ever hesitated to raise prices or caved to a client’s ‘budget,’ this audiobook will either piss you off or change your business. (Spoiler: It’s worth the discomfort.)