How to Start a YouTube Channel

Ivan Busenius delivers the narration here like a hype coach with a spreadsheet habit—peppered with just enough personality to keep things engaging, but never veering into cringe. His delivery of Shore’s “skip the vanity metrics” advice felt especially punchy, a welcome antidote to the endless YouTube gurus shouting about subscriber counts. That said, the audiobook stumbles slightly in its pacing toward the 75-minute mark, where a few sections drag as Shore drills into analytics. It’s a minor quibble, but one worth noting if you’re prone to zoning out during dense data. The standout moment? Busenius’s dry wit when Shore calls out “the 10-minute intro trap”—instantly my favorite chapter. Production is clean, with no distracting pops or volume drops, though the occasional echo on Busenius’s narration feels oddly pronounced. Would I buy this again? Absolutely, but I’d keep a notebook handy—Shore’s got a habit of dropping gold nuggets between sentences that demand note-taking.