Pitch Ninja

I’ll admit: I approached *Pitch Ninja* with skepticism. Another sales book? Really? But within 20 minutes, Moyer had me scribbling notes—not because he was inspiring me, but because he was *arming* me. The standout section on “objection jiu-jitsu” (his term) flips the script on how to handle pushback. Instead of the usual “acknowledge and overcome” song and dance, he teaches how to *redirect* objections into questions that expose the real hesitation. It’s sneaky, effective, and the kind of thing you’ll use immediately. The Virtual Voice narration won’t win any awards, but it’s oddly fitting—this isn’t a performance, it’s a manual. The pacing is brisk, though I occasionally wished for a beat more emphasis on key phrases (a human narrator might’ve punched up the “gotcha” moments). My two critiques: First, Moyer’s dismissal of “soft skills” feels a touch reductive. Yes, tactics matter, but his near-allergy to emotional intelligence might leave some listeners wanting. Second, the audiobook’s production is functional but barebones—no chapter markers or supplemental PDFs for the scripts he references. That said, the trade-off is worth it. This is the rare sales book that doesn’t require you to drink the Kool-Aid, just to *use* the tools. If you’ve ever walked out of a sales training feeling like you’ve wasted a day, give this a listen. It’s the equivalent of a Swiss Army knife in a world full of dull butter knives.